Facebook Standards

Setting Up Your Facebook Page

Should I set up a fan page or group?

Departments and organizations should always set up a fan page.  Groups are designed for small group communication and for people to share their common interests. To learn more about the differences between Facebook pages and groups, go to http://www.facebook.com/blog.php?post=324706977130.

What if someone has already set up a page and is pretending to be me?

You can report claims of intellectual property infringement directly to Facebook at http://www.facebook.com/help/contact/?id=208282075858952.

For more information on copyright infringements, you can visit https://www.facebook.com/help/400287850027717/.

Profile Picture

Choose a simple and relevant image that represents your department or organization. Your profile picture must be at least 180 pixels wide.

You should also do your best to try and establish a single consistent profile picture or avatar across all of your social media channels.


Using the UCLA logo

Do not use the UCLA logo or University of California seal by itself.  This is reserved for UCLA’s main institutional social media accounts. The use of small text should also be avoided as this does not scale well when re-sized smaller.


Logo use should also remain consistent with UCLA’s graphic identity program.

Incorrect (the UCLA script logo is reserved for Athletics use)



It is highly recommended that you create a user name at http://facebook.com/username.  This will allow you to share your page with a user friendly link that can be easily remembered such as http://facebook.com/uclabruins

When choosing a username, you should always add “ucla” before your department or organization and do your best to establish a consistent naming convention across all of your social media channels. Avoid the use of dashes, underscores or special characters. For example:

UCLA Volunteer Center

Facebook http://www.facebook.com/uclavolunteer
Twitter: http://twitter.com/uclavolunteer

Note, once your username has been set, you can only change it once


Make sure to write a short summary that clearly describes what your department or organization is, and include helpful links and contact information. This helps users identify your page or profile as the official social media channel of your organization.