Once you have determined that Facebook is the right fit for your department or organization, here are a few things to think about as you get started.
Create a Page Strategy
Having a plan will help you reach your goals and set the overall tone for your page so your fans know what to expect.
- Set some goals: Use your goals to shape the content on your page to ensure it is useful and relevant
- Share exclusive content: Post photos, videos, links to articles, event info and other relevant information that highlights your department or organization. Try to keep your posts to only a few throughout the day so they will be more meaningful and have a greater impact to your fans.
- Monitor your page daily: Set aside time throughout the day to monitor and respond to comments. Social media users expect quick responses to their questions and concerns.
Build Your Community
There are a number of ways to increase awareness and bring more people to your page.
- Engage with your fans: Be responsive to any questions they might have and take the opportunity to encourage feedback and dialog.
- Promote: Add calls to action such as “Like us on Facebook” with a link to your page on fliers, emails and other promotional materials.
- Add the Like button (http://developers.facebook.com/docs/reference/plugins/like) on your website: Make it easy for people to like your page, even when they’re not on Facebook.
Learn and Grow
Facebook provides a tool called Insights that allows you to analyze metrics for your page. Using Insights you can see:
- How your page is performing
- What day of the week most people visit
- How often people comment
- Which posts are most engaging
- How to improve your page strategy
*Excerpts taken from Facebook for Business http://www.facebook.com/business/pages