Twitter Standards

Setting Up Your Twitter Profile

Username

There is a 15-character limit for usernames. You should always add “ucla” before your department or organization and do your best to establish a consistent naming convention across all of your social media channels. Avoid the use of dashes, underscores or special characters.  For example:

UCLA Volunteer Center

Twitter: http://twitter.com/uclavolunteer
Facebook: http://www.facebook.com/uclavolunteer

What if someone has already set up an account and is pretending to be me?

You should report the account to Twitter directly at http://support.twitter.com/forms/trademark

For more information, you can visit:  http://support.twitter.com/articles/18367-trademark-policy

Profile Picture

Choose a simple and relevant image that represents your department or organization. You should also do your best to try and establish a single consistent profile picture across all of your social media channels.

 

Do not use the UCLA logo or University of California seal by itself

Incorrect

Logo use should also remain consistent with UCLA’s graphic identity program

Incorrect (the UCLA script logo is reserved for Athletics use)

Correct


The use of large amounts of text should be avoided as this does not scale down well when resized smaller.

Incorrect      

Background

Avoid busy or repeating backgrounds.  The simpler, the better.

Name

Be as specific and descriptive as possible and add “UCLA” before your department or organization.

Examples: UCLA Athletics, UCLA Health System, UCLA Recreation

Bio

Be as specific and descriptive as possible within the 160-character limit.

Website

Link to your official website.

Adding links

If you wish to use a URL shortening service, we recommend http://ucla.in for any links you post to UCLA websites.

For all other links, you can use independent services such as http://bit.ly or http://goo.gl.