Once you have determined that Twitter is the right fit for your department or organization, here are a few things to think about as you get started.

Twitter is a microblogging tool that allows messages with a maximum of 140 characters.  Due to the volume of tweets, the Twitter stream changes at a much faster rate than a Facebook feed. As a result, you may find that you can make more posts per day on Twitter.

Create a Twitter Strategy

Having a plan will help you reach your goals and set the overall tone for your account so your followers know what to expect.

  • Set some goals: Use your goals to shape the content of your tweets so they are useful and relevant
  • Share exclusive content: Post links to articles, photos, videos, event info and other relevant information that highlights your department or organizations goals. Due to its nature, there is a much higher tolerance in the frequency of posts than with Facebook.
  • Check your account daily: Monitoring who is mentioning you and check your DM (direct messages)
  • Provide value: Avoid unnecessary tweets such as “just started the morning” or “eating a yummy snack right now”

Build Your Community

There are a number of ways to increase awareness and add more followers.

  • Engage with your followers: Be responsive to any questions they might have and take the opportunity to encourage feedback and dialog
  • Use what you have: Add calls to action such as “Follow us on Twitter” with a link to your page on fliers and emails
  • Add the Follow ( button on your website: Make it easy for people to follow you

Learn and Grow

Unlike Facebook, Twitter does not provide any form of metrics to analyze your account. You can however use third party tools to help you keep track of your followers. It’s also a good idea to keep track of each tweet you make and who retweets or favorites them to help give you a better idea of what content works well with your audience.

Additional Resources

Twitter for Business  – Advanced marketing tips and ideas on how to promote your presence.