Setting Up Your Twitter Profile
Username
There is a 15-character limit for usernames. You should always add “ucla” before your department or organization and do your best to establish a consistent naming convention across all of your social media channels. Avoid the use of dashes, underscores or special characters. For example:
UCLA Volunteer Center
Twitter: http://twitter.com/uclavolunteer
Facebook: http://www.facebook.com/uclavolunteer
What if someone has already set up an account and is pretending to be me?
You should report the account to Twitter directly at http://support.twitter.com/forms/trademark
For more information, you can visit: http://support.twitter.com/articles/18367-trademark-policy
Profile Picture
Choose a simple and relevant image that represents your department or organization. You should also do your best to try and establish a single consistent profile picture across all of your social media channels.
![Twitter Banner Example](http://ec2-18-237-190-148.us-west-2.compute.amazonaws.com/wp-content/uploads/2012/10/ucla-twitter-page.jpg)
![Banner Example](http://ec2-18-237-190-148.us-west-2.compute.amazonaws.com/wp-content/uploads/2012/10/ucla-facebook-page.jpg)
Do not use the UCLA logo or University of California seal by itself
Incorrect
![Bad Example](http://ec2-18-237-190-148.us-west-2.compute.amazonaws.com/wp-content/uploads/2012/10/twitter-incorrect-profile.jpg)
Logo use should also remain consistent with UCLA’s graphic identity program.
Incorrect (the UCLA script logo is reserved for Athletics use)
![Facebook Incorrect Logo](http://ec2-18-237-190-148.us-west-2.compute.amazonaws.com/wp-content/uploads/2012/10/facebook-incorrect-logo.jpg)
Correct
![Facebook Correct Logo](http://ec2-18-237-190-148.us-west-2.compute.amazonaws.com/wp-content/uploads/2012/10/facebook-correct-logo.jpg)
The use of large amounts of text should be avoided as this does not scale down well when resized smaller.
Incorrect
![](http://socialmedia.ucla.edu/wp-content/uploads/2012/10/twitter-incorrect-profile-picture.jpg)
![](http://socialmedia.ucla.edu/wp-content/uploads/2012/10/twitter-incorrect-profile-picture-small.jpg)
Background
Avoid busy or repeating backgrounds. The simpler, the better.
Name
Be as specific and descriptive as possible and add “UCLA” before your department or organization.
Examples: UCLA Athletics, UCLA Health System, UCLA Recreation
Bio
Be as specific and descriptive as possible within the 160-character limit.
Website
Link to your official website.
Adding links
If you wish to use a URL shortening service, we recommend http://ucla.in for any links you post to UCLA websites.
For all other links, you can use independent services such as http://bit.ly or http://goo.gl.