Twitter Standards

Setting Up Your Twitter Profile


There is a 15-character limit for usernames. You should always add “ucla” before your department or organization and do your best to establish a consistent naming convention across all of your social media channels. Avoid the use of dashes, underscores or special characters.  For example:

UCLA Volunteer Center


What if someone has already set up an account and is pretending to be me?

You should report the account to Twitter directly at

For more information, you can visit:

Profile Picture

Choose a simple and relevant image that represents your department or organization. You should also do your best to try and establish a single consistent profile picture across all of your social media channels.

Twitter Banner Example
Banner Example

Do not use the UCLA logo or University of California seal by itself


Bad Example

Logo use should also remain consistent with UCLA’s graphic identity program

Incorrect (the UCLA script logo is reserved for Athletics use)

Facebook Incorrect Logo


Facebook Correct Logo

The use of large amounts of text should be avoided as this does not scale down well when resized smaller.



Avoid busy or repeating backgrounds.  The simpler, the better.


Be as specific and descriptive as possible and add “UCLA” before your department or organization.

Examples: UCLA Athletics, UCLA Health System, UCLA Recreation


Be as specific and descriptive as possible within the 160-character limit.


Link to your official website.

Adding links

If you wish to use a URL shortening service, we recommend for any links you post to UCLA websites.

For all other links, you can use independent services such as or